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CHICAGO Gardner Geary Coll has enlisted StarLink Worldwide to handle a variety of media assignments estimated at $25 million in billings after a pitch that included Carat.
The Chicago-based division of Publicis Groupe’s Starcom MediaVest Group will handle media planning, research and buying for a number of the San Francisco agency’s clients. GGC’s roster includes Fischer Price, Stridex, Delta Dental and Fireman’s Fund, though StarLink will not necessarily work on all those brands, according to an agency representative.
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