CHICAGO Starcom MediaVest Group has expanded the offerings of its StarLink division, setting up a dedicated team from its SMG IP digital communications unit to assist on media duties for StarLink's small and midsize agency clients.
"Over 75 percent of StarLink's clients include an online component in their current media strategies," said StarLink president Scott Neslund in a statement. "This cross-pollination of ideas will be essential to providing them with inventive digital solutions that create meaningful brand engagement across a variety of categories and target audiences."
Ten staffers from SMG IP are in the process of transferring into StarLink's separate offices in Chicago. IP director Shelby Saville and IP associate director Ben Garvin will lead the team.