With recent project work from Texas Instruments, new technology-marketing firm Stark-Hopkins-Scott of Dallas and Austin, Texas, has capped a start-up period that has it projecting billings of $5-7 million in the next year.
Principals Gordon Stark, Duncan Hopkins and Darryl Scott have teamed to form an agency they hope will garner the attention of clients looking for streamlined service in creative and strategic development for high-tech and financial services advertising, particularly in the new media arena.
Stark previously ran Dallas-base Stark Advertising, where Scott worked. They began discussions about joining Hopkins through a client referral.
"Austin is booming, and Dallas as well," said Scott, the agency's director of client services, in explaining the dual-city approach. "We're pursuing business in both markets."
Stark provides the agency with a technology-marketing background, having handled clients like Dell Computer, NEC and Texas Instruments. He also boasts experience as a vice president at the former Tracy-Locke agency in Dallas.
Scott spent 10 years on the client side at Dell and Softbank in program development, sales and marketing posts, while Hopkins provided creative strategy work for larger technology-marketing agencies like SicolaMartin of Austin, Texas, and what is now Euro RSCG Dahlin Smith White in Salt Lake City.
Hopkins' client experience includes Intel, Netscape, Motorola, IBM, Dell, TI and Electronic Data Systems.
"What we've found is that clients like to interact with the principals of an agency, so something we're trying to do is see how to maintain the presence of a business relationship on a day-to-day basis while growing the [shop]," said Scott.
It was through Stark's client, broadband remote access provider NetSpeed in Austin, that the trio saw an opportunity to combine forces when given a chance to provide interactive, collateral and event management work.
Other clients at Stark-Hopkins-Scott include three Austin companies: sales force automation software supplier Trilogy, financial services software provider MoneyStar and network management service operator NetSolve. Besides Texas Instruments, Dallas clients include TexSYS RD.