Starcom's Size Key in Best Buy Win

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It’s unusual for an ad agency to run a review for its own kind. But Best Buy Advertising, the in-house shop for the nation’s largest consumer-electronics chain, which last week tapped Starcom North America to handle its estimated $50 million national broadcast buying business, is not typical.

The rest of the Minneapolis-based advertiser’s $400 million-plus ad account, also handled by BBA, remains firmly in-house.

BBA would not reveal contenders in the review, but sources said Starcom in Chicago prevailed over the New York offices of OMD, Zenith Media and The Media Edge.



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