Starcom Wins GM Out-of-Home Media

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO General Motors has awarded its out-of-home media chores to Starcom, the agency has confirmed. The work is likely to be worth $30 million this year, sources said.

The Chicago-based Publicis Groupe unit said it won the account after a review that included media buying incumbent, Interpublic Group’s Mediaworks in Detroit. The client held the review because it intends to broaden its use of outdoor advertising, according to a representative for Starcom.

The representative said there are no plans to put national TV or print media buying into review.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in