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NEW YORK WPP Group’s MindShare, Aegis Group’s Carat, and possibly one undisclosed shop are challenging incumbent Starcom for Miller Brewing’s estimated $300 million U.S. media buying and planning account, sources said.
The potential fourth contender handles business that could be viewed as a conflict and may withdraw or be disqualified by Miller, per sources.
The client confirmed that proposal requests have gone out to select agencies, but declined to identify them or say how many contenders would be included.
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