Starcom Drives London Media Unit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Starcom MediaVest Group will take full control of Starcom Motive in London, formerly a joint venture between BBH and SMG.

BBH sold its minority stake in Starcom Motive to the media holding company, giving it complete control over its media properties in London. In addition to Starcom Motive, the company’s other group is Starcom MediaVest (formerly MediaVest). SMG would not disclose billings for the operations nor terms of the deal.

Mark Cranmer will continue to lead Starcom Motive as chief executive.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in