Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coffee Marketer Confirms Dismissal of BBDO West
LOS ANGELES–BBDO West appears to be in trouble on the Starbucks Coffee account. Sources close to the agency said last week the Seattle-based coffee company was preparing to dismiss the shop.
A Starbucks representative would only say, “We’re in a transition period. We will be moving the business, but I have no more details to share.” Tom Hollerbach, president and chief executive officer of BBDO West in Los Angeles, referred calls to the client.
Although it only spends about $5 million a year on measured media, Starbucks is viewed as a dynamic marketer that is watched closely by retail and fast-food giants.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in