Starbucks Brews Print

CHICAGO-Fallon McElligott is putting together Starbucks Coffee Co.’s first image branding effort, set to break in the fall, while currently creating product ads for the Seattle-based company’s ice cream products, bottled drinks and new magazine, Joe.
The ads are the agency’s first for Starbucks since the account followed Fallon co-president and creative director David Lubars to Minneapolis from BBDO West last year.
Print work for Joe uses the tagline, “Life is interesting. Discuss,” to link Starbucks to the intellectual heritage of the coffeehouse, Lubars said.
“[Joe] is about stimulating you and introducing you to new things,” he said.