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NEW YORK Starbucks is moving its estimated $10 million bottled branded drinks account to BBDO here from Goodby, Silverstein & Partners in San Francisco. Both shops are owned by Omnicom Group.
The products, which are sold mainly in delis and supermarkets, are a joint venture between the Seattle brewer and Pepsi-Cola.
BBDO is the lead creative agency on the Pepsi account.
Goodby won the Starbucks branded drinks assignment in November 2005, besting Publicis Groupe-backed Bartle Bogle Hegarty in a review.
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