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NEW YORK A slew of cultural icons will be part of ESPN SportsCenter‘s next TV campaign, including tennis star Andy Roddick, spelling bee champion David Tidmarsh and beings from a galaxy far, far away.
The campaign, via Wieden + Kennedy in New York, continues the mocumentary-style attitude that has defined Bristol, Conn.-based ESPN’s SportsCenter efforts, with neither athlete nor in-house talent taking themselves too seriously.
There will be seven new spots in all, which will begin to break this week and run through year’s end on ESPN and sibling networks, including ABC.
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