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The Indianapolis Star targets younger adults and women in a new branding campaign from Young & Laramore, the newspaper’s first in more than two years.
Five 30-second TV spots break on Tuesday for the Gannett newspaper. The commercials open with a microscopic view of the paper with a voice over from an actual Star reporter speaking about a story. The camera pans back to reveal a newspaper page and photograph of the story being discussed, said Brian Priester, the Star’s vice president of market development.
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