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Star Fine Foods celebrates its 100th year with a new print campaign spotlighting recipes that use Star’s specialty foods.
The colorful ads in the $1.6 million consumer and trade campaign, created by Hunter/Rossini/Boleslav in Beverly Hills, Calif., suggest Star has spent the last century developing its passion for flavor. In addition to the recipes and shots of the prepared dishes, the ads include product shots as well as photographs of olives being harvested. “Since 1898, we’ve poured our heart into every bottle,” reads one headline.
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