Staples to Launch Back-to-School Ad | Adweek Staples to Launch Back-to-School Ad | Adweek
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Staples to Launch Back-to-School Ad

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Staples positions itself as a quick back-to-school shopping option with a 30-second TV spot that breaks nationally next week from Martin/Williams in Minneapolis. In the ad, a mom uses a cardboard likeness of her daughter at the girl's soccer game because she is shopping for school. The spot keeps the tagline, "That was easy." Spending was not disclosed.