Staples' Button Thwarts Office Panic

BOSTON Staples on Jan. 1 launches a new campaign designed to showcase the ways in which the office supply chain helps consumers get organized.

Along with a new 30-second television spot from Interpublic Group’s McCann Erickson, the effort includes a downloadable “Easy Button” for computer desktops that lets users quickly access Staples’ Web site.

The ad shows an extremely disorganized office with towering stacks of paper and file folders. One employee mentions that his “Easy Button” (a novelty desk accessory available at Staples) is missing in the unruly mess of the office.