Stanley Seeks To Retool Ad Efforts

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Ammirati Resigns Account; Client Gears Up for Agency Review
BOSTON–Toolmaker The Stanley Works is conducting a review for its estimated $8 million corporate advertising account.
Ammirati Puris Lintas in New York recently resigned the business after nine years as Stanley’s lead agency. In a prepared statement, Ammirati said the timing was right to part ways, as the original management team at the New Britain, Conn., company had departed. The agency also cited a desire to refocus on its other accounts, such as new clients Ameritech and GMC.
Stanley has undergone several management changes over the past year.





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