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BOSTON StandPoint PR has opened its doors in Southborough, Mass., helmed by Jim McNulty, who has 20 years of experience in the local communica-
tions and marketing scene.
The shop launches with projects from TechFoundation in Cambridge, Mass., which helps nonprofits gain access to technology resources, and Prospectiv Direct in Woburn. Mass.
StandPoint also works for e-Dialog of Lexington, Mass., a provider of e-mail marketing solutions, where McNulty served as head of public relations before leaving to freelance two years ago.
McNulty
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