stamps of approval | Adweek
Advertisement

stamps of approval

Advertisement

In commemoration of the 2002 Olympic Winter Games, Jager Di Paola Kemp Design has crafted a series of winter-sports stamps for the U.S. Postal Service.

The stamps were issued in a sheet of 20 and rolled out earlier this month. Each stamp depicts a different sport: snowboarding, ice hockey, figure skating and ski jumping. Rendered in cool tones of blue and silver, the stamps feature illustrations of athletes next to graphics of their venues, including an ice rink, ski jump and halfpipe.

The Design Subcommittee of the Citizen Stamp Advisory Committee of the Postal Servicechose JDK's designs because of the firm's experience with sports and sporting goods, according to David Kemp, president of the agency in Burlington, Vt. JDK is known for its work for Burton Snowboards, a client for over 13 years.

The U.S. Postal Service "probably thought we could bring an authentic, contemporary edge" to the stamps, Kemp said.

JDK's other clients include Intrawest Resorts, NHL and NFL franchises and Bauer Nike Hockey.