Stakes Are High in Reviews For 2 Connecticut Casinos

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Connecticut’s rival tribal casinos have sunk more than $1 billion combined into renovations. Now both are seeking new creative shops to handle ramped-up ad budgets and lure bettors with promises of not only gaming but also golf, nightclubs and other amenities.

Foxwoods Resort Casino in Mashantucket, Conn., owned by the Mashantucket Pequot Tribal Nation, last week chose four finalists for an account its top marketing executive confirmed will be worth upward of $25 million. The resort spent about $10 million on ads for the first 11 months of last year, according to Nielsen Monitor-Plus.

Mohegan Sun Resort in Uncasville, Conn.,



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