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ATLANTA The St. Lucia Tourist Board said it would launch its largest U.S. advertising effort next month in Atlanta with television, radio, print and outdoor work.
The effort includes a new logo and tagline. The previous logo spelled St. Lucia in blue script on a white background with a stylized palm frond and the “Simply beautiful” tagline. The redesigned logo is dominated by the new tag, “You are so beautiful,” with a hibiscus flower in the middle of the phrase.
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