Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA-St. John & Partners goes from conception to birth in its new 30-second television spot for the Southern Ford Dealers.
In “Unexpected Truck Event,” the Jacksonville, Fla., shop takes a sexy approach towards selling inventory in a soft market.
Coupled with a suggestive 1970s musical soundtrack, the lights in an old barn dim and the temperature gauges rise as two Fords are attracted to each other. When the words “Nine months later” flash across the screen, dozens of new trucks fill the picture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in