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ATLANTA Sullivan-St. Clair is producing advertising for the regional introduction next month of Hideous, a new liqueur, the shop said.
New Orleans-based Hideous was launched in Louisiana last November. The company hired Sullivan-St. Clair to introduce the liqueur in several other states, including Georgia and Alabama.
The work will include point-of-sale in bars, guerilla marketing, Internet advertising, outdoor and some limited print ads. Each bar that offers the liqueur will receive a kit that includes T-shirts, coasters, slap bracelets and posters.
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