SRI Establishes New Media Unit

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Select Resources International has established a new media unit, and appointed a former iXL executive to head it up.
Paran Johar joined the Los Angeles consultancy as managing partner of its new SRI Select New Media division, which will provide strategic counsel in interactive searches and agency-client relationship management. Johar joins SRI from the Los Angeles office of Atlanta-based interactive marketing agency iXL, where he was director of business development. He will report to SRI chairman and chief executive officer Mike Agate.

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