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Media-agency executive John O’Connor has joined Select Resources International as a senior partner to pursue more media-only reviews and buying-service agency clients.
Media “is an area that has been extremely active from a review standpoint, and we believe no consultants have really focused on this space,” said SRI president Catherine Bension. SRI, here, has handled several media reviews in the past few years, most recently Petsmart’s $20 million-plus search in 2000.
O’Connor, 48, has worked at several West Coast-based media agencies, including the Los Angeles offices of TBS and PWA Media and the San Diego outpost of EmpowerMediaMarketing.
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