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NEW YORK Arnold’s “Squares,” touting the round Volkswagen Beetle amidst a barrage of square images, won the Grandy and its $50,000 prize at the International Andy Awards last Thursday.
“It’s one of those spots you admire in a lot of different ways,” said BBDO vice chairman and chief creative officer Ted Sann, who served as honorary chair of the show. “It’s a tough idea to get off storyboards. It took some conviction to go ahead with it.”
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