DALLAS In Dr Pepper's new "Bring It Home" promotion, the grand prizewinner will be awarded $200,000 to either pay off an existing mortgage or buy a new home, the client said.
Square One will provide print, online and promotional packaging support. The Dallas shop does project work for the Plano, Texas-based client on an ongoing basis.
Launching in February, the promotional contest will award $200,000 to the person who finds the winning cap on specially marked 20-ounce and 2-liter bottles or on game pieces inside 12-packs of Dr Pepper and Diet Dr Pepper, the client said.
The grand prizewinner can use the money to purchase a new home, if he or she is not already a homeowner, or pay off an existing mortgage. Other prizes include 2004 Chevy TrailBlazers, home theaters, mountain bikes and a year's supply of Dr Pepper.
The promotion will run throughout March and be supported by full-page ads in People, People en Espanol and Parenting magazines.
The brand's Web site (www.drpepper.com) will feature a customized promotional area, and promo packaging will show a photo of a house with the words, "Paid in Full."