Square One Shuffles Top Management Lineup

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Square One Advertising has appointed Bob Nichol chief executive officer, replacing partner Tom Hansen.

Following a 3-2 board vote earlier this month, the firm’s partners also advanced Kevin Sutton to executive creative director to replace another agency partner, Tim Murphy.

Nichol, 45, assumes leadership of one of the region’s top 10 agencies, with billings approaching $200 million this year. He is a founding agency partner and director of Square One’s Southwest Media division, which most recently won the estimated $60 million broadcast buying account of Dillard’s.

“We’ve had a very entrepreneurial focus [until] now, and as we got up to $200 million, the board felt like it was necessary to put more structure in place,” Nichol said.





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