Square One Picks Up Pace for Dave & Buster's

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DALLAS Square One uses rapid pacing and a gigantic eye to promote Dave & Buster’s food and fun in its first advertising for the client breaking today.

The Dallas shop’s 30-second spot will play in movie theaters in nine U.S. cities, including Philadelphia, San Diego and Atlanta, through April.

In it, a giant eye slowly looks right and then left before images of patrons enjoying the restaurant and entertainment complex begin appearing inside the eyeball. Initially, a couple is seen dining, others are at a bar, and a woman is shown playing basketball.



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