Sprite has teamed with MSN for an Internet

Sprite has teamed with MSN for an Internet promotion that combines online music with instant messaging, in an attempt to reach teens and young adults.

Coca-Cola’s Sprite and Microsoft’s MSN, with help from WPP Group’s OgilvyInteractive and Publicis Groupe’s Starcom MediaVest, have created “The Scenario,” (music.msn.com/ thescenario) a Sprite-sponsored MSN Music area that has playlists of 10 DJs, such as DJ Whoo Kid of 50 Cent’s G-Unit and Power 106’s Felli Fel, along with samples of their favorite songs and the option to buy them from the MSN Music store.