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CHICAGO Sprint Business is talking to agencies about its account, which primarily involves direct marketing and has been at McCann Relationship Marketing in New York, a company representative confirmed.
The Dallas-based division of the Westwood, Kan.-based telcom spent $25 million in 2001, but just $2 million through October of last year, according to CMR.
Resonance Consulting Group in Newark, Ohio, is coordinating the review, and MRM is participating, the company representative said.
Overseeing the review at Sprint Business is Vicki Warker, who earlier this month took over as vice president of marketing.
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