BOSTON Sprint today said it would acquire Nextel in a deal valued at $35 billion, creating the world's third-largest wireless phone provider behind Cingular and Verizon.
The resulting company would be called Sprint Nextel and tally about $40 billion in total yearly revenue and 35 million wireless subscribers.
Sprint chairman and CEO Gary Forsee would become president and CEO of the new entity; Timothy Donahue, his counterpart at Nextel, would become chairman, the companies said.
Nextel in Reston, Va., in May 2003 tapped Omnicom Group's TBWA\Chiat\Day in New York for its estimated $150 million ad account. TBWA\C\D a year ago unveiled a broad image campaign for the company tagged "Nextel. Done."
Sprint in Overland Park, Kan., uses Publicis Groupe's Publicis & Hal Riney in San Francisco as its lead agency, spending $800 million last year on paid media.