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DALLAS Interactive marketing firm Springbox is developing an experimental recruitment campaign for Rackspace Managed Hosting, the agency said.
Springbox of Austin, Texas, is a year-old independent that has developed online marketing campaigns for the TV show Austin City Limits and champion cyclist Lance Armstrong.
The recruitment campaign uses Flash technology and specialized content to qualify candidates before they submit their job qualifications. Using a myriad of both visual and metaphorical animal combinations, the campaign describes the employee that San Antonio-based Rackspace Managed Hosting wants to recruit.
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