Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Minneapolis Shop Extends Campaigns for Airline, Lodging Clients
By Aaron Baar
CHICAGO–Fallon McElligott in Minneapolis targets travelers in new extensions of its campaigns for United Airlines and Holiday Inn Express.
Two spots for Holiday Inn Express continue the humorous “Stay smart” theme begun last year in the chain’s first branding campaign. That effort featured people whose stay at a Holiday Inn Express has made them feel much wiser, and they deliver advice on such obscure subjects as engineering and wild animal behavior.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in