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BOSTON – The future of Hill, Holliday, Connors, Cosmopulos outlined by ceo Jack Connors and new HHCC/Boston president Fred Bertino last week includes representing sports stars a la superagent Bob Wolfe. The executives hope the new HHCC Sports unit will prove to be a poetic inversion of Creative Artists Agency’s relationship with Coca-Cola. Whereas Hollywood talent-agency CAA has gotten a foothold in creative advertising, HHCC is looking to represent the talent it places in commercials.
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