All-American SportPark, a family sports and entertainment complex in Las Vegas, has named Frankel & Co. its agency of record.
The shop's Orange, Calif., office will handle the client's branding, advertising, promotion and public relations. Billings are estimated at $1 million.
"Right now we're working on developing a themeline for the park," said Ray Damiano, the Orange office's vice president and managing director. The agency also is creating materials for the grand opening.
AASP has entered into licensing arrangements with Major League Baseball and Nascar. In addition, Pepsi will sponsor the park's All Sport Pavilion, which opens in June on the Las Vegas Strip. The park's Callaway Golf Center is open for business. --Angela Dawso