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Seeks Separate Creative, Media Partners
ATLANTA–Sports Authority is in the early stages of an agency search, subsequent to last week’s resignation of the retail advertising account by The Lord Group.
The New York incumbent won both creative and media duties in 1997, and will perform those tasks through the end of the year.
According to a source who has spoken with the Fort Lauderdale, Fla.-based retailer, Sports Authority will undertake separate agency searches for the creative and media portions of the account.
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