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CHICAGO The Sports Authority is contacting agencies nationwide about handling creative duties on its estimated $80-90 million account, sources said.
The sports equipment and clothing retailer has contacted 15-20 agencies of varying size, “from boutiques to mega-shops,” inquiring about credentials and potential conflicts, according to one source.
Independent WestWayne in Tampa, Fla., is Sports Authority’s incumbent.
The category leader, which is currently shifting its headquarters to Englewood, Colo., in February announced its intention to merge with No.
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