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Sports Anchors Take Spotlight
Football season is being preceded by a rash of promos. Two campaigns, one by TBWA\Chiat\Day in New York for Fox NFL Sports and one by The Concept Farm in New York for ESPN’s 2005 College GameDay coverage, feature anchors for the shows in wacky situations. TBWA\C\D work, directed by John O’Hagan of RSA, shows Terry Bradshaw, Howie Long, Jimmy Johnson and James Brown wrestling a crocodile and riding motorcycles in a contraption called the Globe of Death.
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