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Sport-Haley Signs Jordan for Golf Labels

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DALLAS Jordan Associates has picked up the advertising account of Sport-Haley, a men's and women's golf and casual apparel manufacturer.

The Oklahoma City shop won the account of the Denver-based client without a review, according to the agency. There was no incumbent.

Jordan has been charged with providing brand positioning and launch plans, consumer-focused advertising, Internet sales strategies, direct marketing, public and trade press relations, as well as trade show planning.

Sport-Haley's brands include the Haley line of golf and outerwear and the Ben Hogan premium label. In addition, the client plans to introduce the Top-Flite collection later this summer. A sportswear line for both men and women, Top-Flite will include shirts, sweaters, slacks and shorts.

According to the shop, the first campaign is expected to launch in the third quarter. Web initiatives will be the first component.

"Our first assignments for Sport-Haley have been in the areas of research and strategic planning," said Rhonda Hooper, executive vice president at Jordan. "Our future focus is on marketing initiatives to strengthen the Haley and Ben Hogan brands, as well as introducing the new Top-Flite line."

Annual billings are undisclosed.