Spokesduck Gets Aflac's Goat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A new Aflac spot reminds consumers, “There’s only one Aflac,” but the insurance company can’t seem to accept the fact that there is only one spokesduck. Animal substitutes simply won’t do. The commercial is set in an office where an employee asks his boss if they have Aflac. The boss informs him the firm uses “something else,” gesturing towards a nearby goat that shakes its head, munches on paperwork and bleats “naaah” in answer to questions about coverage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in