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Boston Shop Wins Dunkin’ Donuts, 2 Others
BOSTON–The buzz inside Hill, Holliday, Connors, Cosmopulos last week wasn’t just from the caffeine.
Momentum was on the agency’s side as it won the creative and media planning assignments for Dunkin’ Donuts USA in Randolph, Mass., landed a sizable direct marketing account from First Union Corp. in Charlotte, N.C., and was tapped to redesign British Airways’ sales collateral in the U.S. The assignments add upward of $70 million in billings to the Boston-based agency’s coffers.
The Dunkin’ Donuts media buying account has still not been assigned.





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