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Rockett Burkhead & Winslow has landed the media account of Spirit Cruises, the client confirmed.
The Raleigh, N.C., shop bested Eisner Communications, Baltimore, and O’Brien Et Al Advertising, Virginia Beach, Va. Incumbent Hambright Calgano & Browning, also in Virginia Beach, did not participate in the review.
The annual budget is $3-4 million, said agency co-chief executive officer Scott Burkhead
Creative is handled by a network of vendors and in-house designers.
“We were impressed with RB&W’s analysis,” said Elizabeth Pond, Spirit’s national marketing manager.
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