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ATLANTA Eisner Communications has been retained to provide Internet and guerilla marketing and media planning for Spirit Airlines, the shop said.
The independent Baltimore shop was selected without a review. The Fort Lauderdale, Fla.-based discount airline expects to spend between $5 million and $15 million on advertising during the next year, said Barry Biffle, the company’s chief marketing officer.
Eisner resigned its US Airways business to accept the Spirit account. US Airways merged with American West earlier this year, and sources said the combined company plans to take its advertising in-house.
“We
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