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NEW YORK Turner Network Television (TNT) said Wednesday that it will launch later this month the “most comprehensive and aggressive” ad campaign in Turner’s 20-year history of broadcasting National Basketball Association games to support its coverage of the 2003-04 season.
The effort, “Let the truth be told,” via Spike Lee’s SpikeDDB, New York, will be anchored by TV spots directed by Lee and featuring such players as Shaquille O’Neal, Ben Wallace, Jason Kidd and 2003 NBA No.
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