CHICAGO Alltel has contracted DDB-affiliated properties del Rivero Messianu DDB and Spike DDB to handle Hispanic and African American marketing, respectively, according to the Omnicom network.
The awards came after reviews, according to the network. Spending for the minority markets was not disclosed. DDB Chicago handles the Little Rock, Ark.-based telecommunications company's $70 million general-market account.
"We are delighted and proud to add Alltel to Spike DDB's client roster," said Dana Wade, president of Spike DDB in New York, in a statement. "We are dedicated to serving premier brands with the best creative product in this marketplace."
Del Rivero Messianu DDB is located in Coral Gables, Fla.
Alltel's former Hispanic agency is Ornelas & Associates in Dallas; there was no previous African American shop.