Speks Is Seen in Fun Frames of Mind

DALLAS WongDoody’s first campaign for Speks Optical Salon uses humorous copy and a PSA-type approach to show the wrong eyeglass frames can be detrimental to one’s social life.

Each of the three full-page ads for the Plano, Texas-based client consists mainly of headlines and body copy. In one, the headline reads, “Right now, unsuspecting shoppers are being sold birth control devices without their knowledge.” The line below reads: “Unfortunate eyewear responsible for cosmetic sterility.”

The copy goes on to explain that most shopping mall optical stores employ workers “who were working at the Orange Julius just weeks before.”