Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Richards Group here has launched its first advertising for TCI Home, a new service that provides high-speed Internet access via a cable television connection.
Four 30-second TV spots are running in the markets where the service is currently available, including Dallas; Seattle; Hartford, Conn.; and Arlington Heights, Ill., according to Ann Ivancie, director of marketing communications for TCI’s Internet products and services.
Each commercial uses a revolution-themed song and provides on-screen examples of the service’s superior speed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in