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Like many North Carolinians, Boone/Oakley co-creative director David Oakley has Nascar in his blood. It wasn’t until he drove one of the 700 horsepower behemoths—thanks to client the Richard Petty Driving Experience—that he realized stock car racing was reflected in other bodily fluids as well.
“Driving cars at 160 mph is the most unnerving and exhilarating experience you can ever have,” said Oakley. “Even before you get in the race car you’re sweating; when you’re done, you check your shorts.”
Oakley and co-cd John Boone used that revelation to create the Charlotte, N.C.,
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