Special K Says 'Help Yourself'

CHICAGO Kellogg Co. is scheduled to break a new television campaign for its Special K with berries cereal next week with the tagline, “Help yourself.”

The first spot in the effort shows a woman at a bus stop with a soundtrack of her thoughts. “If manufacturers could get [dresses] they could cut it for a size 12, but put a size six label on it. They’d sell so many more,” says the voiceover. She then wonders where the bus is and expresses regret for stopping at the donut shop.