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Tchaikovsky’s “Dance of the Sugar Plum Fairy” from The Nutcracker ballet fills the air as boxes zoom down conveyor belts and slides. It’s holiday season, and QVC wants to show how efficiently it delivers gifts.
The West Chester, Pa., company’s new TV spot, created in-house, debuts Nov. 18. As the boxes move, these words ap-pear: “This season, QVC will deliver 2,000,000 packages a week, 250,000 packages a day, 3 packages a second.”
The copy then details the gifts being sent, such as computers and VCRs.
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